What Are the Differences Between Advertising and Promotion? Understanding Promotion and Advertising
Promotion is a broader term that includes advertising, personal selling, sales promotions, public relations, and direct marketing. Advertising is a subset of promotion, focusing on paid channels like television, radio, print media, and online platforms. Promotion involves both one-way and two-way communication strategies to stimulate immediate sales and build long-term relationships. Advertising efforts aim to … Read more