E-commerce platforms such as Amazon and eBay are modern examples of business-to-consumer companies. These businesses offer their products directly to individuals online. Other examples include retail chains, restaurants, hair salons, gyms, and indie boutiques. Business-to-consumer initially referred to in-person sales but now primarily means online selling.
B2B vs. B2C
What is difference between B2B and B2C?
B2B means business-to-business transactions, while B2C stands for business-to-consumer transactions. B2B involves selling to another business, and B2C is about selling directly to an individual. The customer journey differs, with B2B requiring multiple stakeholders and a process of consensus-building. In contrast, B2C paths to purchase tend to be more straightforward, focusing on emotional connections. Marketing strategies and customer service methods also differ between B2B and B2C.
C2C and Amazon’s Business Model
What is the example of C2C?
eBay, Etsy, Craigslist, Ali Express, and Amazon Marketplace are big C2C e-commerce names. Venmo, Paypal, and Zelle are examples of C2C payments companies.
Is Amazon a B2B or B2C?
Amazon operates as both a B2B and a B2C company, catering to small businesses and individual customers with its wide range of products.