Marketing is the activity of creating value offerings to your potential and current audience. Advertising is paid communication with potential or existing users of a product or service. Sales cover all activities involved in selling a product or service to a user or business. Execute marketing first for long-term business and brand growth. Advertising follows marketing. Sales is the final step.
Marketing -> Advertising -> Sales follows as Top of Funnel, Middle of Funnel, Bottom of Funnel. Rarely is sales executed without the others.
What is the difference between advertising personal selling and sales promotion?
Advertising is a paid form of communication commercializing a product or service. Personal selling involves directly visiting customers to sell a product. Both are major elements of the PROMOTION MIX. Advertising differs from personal selling in that it’s a monolog, while personal selling is a dialogue. Personal selling is two-way communication and uses a push strategy with customized messages. Advertising, one-way and using a pull strategy, conveys standardized messages to many individuals quickly. There’s a lack of feedback in advertising, unlike in personal selling.
What are 3 differences between sales and marketing?
- Marketing creates or fits a product into demand, moving it from the company to the market through launches and campaigns.
- Sales fulfill demand, moving the product from the market to the customer.