The top five types of merchandising are product, retail, visual, digital, and omnichannel. They are interrelated.
Product Merchandising
Promotional activities and business practices aimed at boosting sales of physical and digital products are signified.
Retail Merchandising
Specific to retail products, where inventory is displayed and promoted in an actual physical store.
Visual Merchandising
Related to display techniques and strategies to exhibit goods and services. Their appearance lures spectators and turns them into buyers.
Digital Merchandising
Represents all marketing strategies on digital platforms. Vital in today’s cyber era.
Omnichannel Merchandising
A combination of promotional activities in multichannel commerce online, from a physical shop, or through telephone.
Effective merchandising leads to satisfied, happy, returning customers and increased sales. It involves hard work and determination.