Advertising, public relations or publicity, sales promotion, direct marketing, and personal selling.
Advertising
A company, product, service, or idea is promoted in a nonpersonal manner by an identified sponsor through paid communication.
Publicity
This is free advertising, generated via press releases, special events, sponsorships, newsletters, and community activities.
Sales Promotion
Extra value or incentives are provided to the sales force, distributors, or consumers through marketing activities.
Direct Marketing
It allows personalized communication with customers, like sending a letter or calling them directly.
Personal Selling
It adds a human element to selling. Sales representatives inform, persuade, or remind, similar to advertisements.
What are the four major promotional tools?
- Advertising
- Sales promotion
- Public relation
- Direct marketing
Advertising
Paid communication or promotion for a product, service, or idea.
Sales Promotion
Used as an incentive tool to boost short-term sales.
Public Relation
It entails companies’ constant interaction with customers, employees, and different stakeholders.
Direct Marketing
Communication with customers happens directly, without intermediaries.
They help companies achieve their marketing goals.