Referral traffic comes to your website from another recommended website in Google Analytics. Social media platforms like Facebook, Instagram, and Twitter bring social traffic to your website. Both are vital for your website’s growth.
Tracking Referral Traffic
How do I track referral traffic?
Use Google Analytics for referral reports by going to Acquisition > Overview > All Traffic > Referrals. Here, you can see your referrals’ conversions. Tracking your referral campaign’s results is important for measuring metrics, detecting fraud, and understanding your advocates.
How do you measure referral traffic?
The Referral Traffic Formula is:
(Traffic from other sites / Total traffic) X 100
This ratio helps track and analyze trends in traffic, aiding in strategic advertising decisions.
Types of Referral Traffic
What is an example of unpaid referral traffic?
Visits from non-paid links, like clicking a URL in a blog post about the best matte foundations, are unpaid referral traffic.
What is a referral traffic?
Visits from links on other sites are called referral traffic. It’s crucial for managing a link-building strategy and affects page rank.