Paid Search Advertising places ads in search engine results. Social Media Advertising uses platforms like Facebook and Instagram. Display Advertising involves banners on webpages and apps. Native Advertising looks like editorial content. Print Advertising includes newspapers and magazines.
- Determining the target audience.
- Setting and reaching key performance indicators (KPIs).
- Executing strategies.
- Testing new methods or technology.
- Measuring results and revising based on learnings.
AI helps improve decisions. Conversational marketing engages consumers. Predictive targeting achieves personalization. Our AI can mitigate bias. Weather targeting combines data to drive sales.
Storytelling is the most effective technique, able to evoke need and relate to consumers. Techniques include emotional appeal, bandwagon advertising, endorsements, and social proof.
Right Time Marketing involves the Right Person, Channel, Moment, and Answer. It uses data to connect with consumers through targeted multi-channel approaches. This increases loyalty, reduces churn, and boosts revenues.